ROI

ROI – Return On Investment is a commonly used profitability ratio whereby you determine if the amount you invest (typically financial) to achieve a goal actually provided the desired results, and to what degree compared with other investments.

With today’s online marketing platforms it can be much easier to track ROI for campaigns using the Cost-Per-Click algorithm.

A/B Testing is one of the best ways to ensure you see a desired ROI from your next campaign.