Did you know that 97% of Google’s revenue comes from online pay-per-click advertising? (Google AdWords) In order to pinpoint specifics, WordStream conducted some research. The site discovered what the top 20 most expensive keywords are in Google. They are as follows:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
- Conference
- Trading
- Software
- Recovery
- Transfer
- Gas/Electricity
- Classes
- Rehab
- Treatment
- Core Blood
So, why does any of this matter? It’s interesting information to consider when entering into any of the above industries as your cost per click rates for the top keywords will be very high; but more than anything it’s just cool to see what industries are using Google AdWords (arguably one of the most valuable tools as a marketer) and how often!
* stats retrieved from: http://www.wordstream.com/articles/most-expensive-keywords