Keywords

Did you know that 97% of Google’s revenue comes from online pay-per-click advertising? (Google AdWords) In order to pinpoint specifics, WordStream conducted some research. The site discovered what the top 20 most expensive keywords are in Google. They are as follows:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
  11. Conference
  12. Trading
  13. Software
  14. Recovery
  15. Transfer
  16. Gas/Electricity
  17. Classes
  18. Rehab
  19. Treatment
  20. Core Blood

So, why does any of this matter? It’s interesting information to consider when entering into any of the above industries as your cost per click rates for the top keywords will be very high; but more than anything it’s just cool to see what industries are using Google AdWords (arguably one of the most valuable tools as a marketer) and how often!

Keywords

* stats retrieved from: http://www.wordstream.com/articles/most-expensive-keywords