As a small business researching your target audience extensively can be the key to selling your product or service. However, depending on the tactic you implement, generating these types of leads can be very costly. Enter us: Thanks to the wonderful world wide web and the plethora of social media platforms, we have discovered 9 […]

Social Media’s influence is undeniable. From how we purchase products to how we garner attention, and every #FoodPorn post in between, social media has become the language of the world. Not only does it connect us to countries abroad, allowing us to receive important global news, but its connectivity on a smaller geographical scale aids […]

Did you know that 97% of Google’s revenue comes from online pay-per-click advertising? (Google AdWords) In order to pinpoint specifics, WordStream conducted some research. The site discovered what the top 20 most expensive keywords are in Google. They are as follows: Insurance Loans Mortgage Attorney Credit Lawyer Donate Degree Hosting Claim Conference Trading Software Recovery […]

One thing all successful businesses have in common is a clear marketing strategy, which makes everything they do more effective. Unfortunately, many small business owners find themselves so busy dealing with the daily marketing tactics like building a website, sending emails, tweeting or posting, advertising, optimizing web pages, creating blog content (the list goes on), […]

For many small business owners marketing their product or service does not come naturally. They move from one tactic to another with no real marketing strategies or without ever having a clear idea whether these efforts are going to result in an increase of sales. The Internet is an impressive tool that allows small businesses […]

Google AdWords recently introduced expanded text ads. Users now have the ability to have two 30-character headlines, one 80-character description line, two customizable 15-character path fields that will appear on your Display URLs automatically. Comparing these changes to the past ads, it is 45 extra characters in text and an additional URL path field. Why […]